Website Heat Maps for Small Business
Jan 28th
Staring at Google Analytics all day will tell you part of the story on how your website is performing. But what it won’t tell you is what your visitors are doing on specific pages. For example, if your sales landing page (meaning the info page leading up to a potential customer taking action) is getting More >
My 2010 Web Analytics Resolutions
Dec 31st
It’s easy to fall into a rut when looking at web analytics. Bounce rate, e-commerce conversion, return visits… all good stuff to know, but it’s in its application that web analytics becomes a powerful tool. So here’s my game plan for 2010 for becoming a better web analyticator.
Tracking Contact Form Goal Conversion in Wordpress
Dec 20th
If you’re running B2B lead generation site utilizing Wordpress, you’ll want to have a look at this article: Tracking Wordpress Contacts in Google Analytics.
A Big Thank You to Ben Gott
Dec 11th
Thank you Ben for posting this GREAT ARTICLE at SearchEngineLand.
Last week, I had written about the effects of product ads at Google on how we should look at web analytics. Especially as it pertains to the actual ad slot positions in AdWords advertising. I had lamented that wasn’t aware of a way to track the More >
Effective Measurement of Clicks on An Affiliate Website
Dec 9th
As an erstwhile affiliate marketer, I’ve often wondered what the best way to determine what searches to my website were garnering sales at merchant websites. We’ve come a long way in this arena over the years, especially with the advent of API’s from a lot of the third party tracking networks such as CJ, Shareasale, More >
Web Analytics in the Search Personalization Era
Dec 9th
One of the challenges SEO’s and marketers will face as Google increases the personalization of it’s search results is determining exactly WHERE in Google search there clicks are coming from.
Tracking the Marketing Source of Phone Customers
Dec 8th
One of the biggest challenges in web analytics for a small business with a tight technology budget is determining the source of phone sales. It’s especially true for B2B service and product businesses that don’t delve into e-commerce.
The FTC and Web Analytics
Dec 7th
The FTC has been discussing privacy quite a bit lately. What are the possible implications to the analytics community?
Using Google Analytics to Improve E-Commerce AdWords Conversions
Dec 5th
Keyword position may be just as important as your ad copy in Google AdWords in the new product driven environment. Find out why.
HubSpot Interview with Avanish Kaushik
Dec 5th
If you’re an analytics maven, you’re already familiar with the work of Avanish Kaushik. However, if you’re a small business owner that happened upon my blog, you may well not be. Avanish is considered by most to be THE thought leader in our industry. His understanding of what web analytics can tell you, and perhaps more importantly what they CAN’T tell you is in my opinion, second to none.
